Shopping Mall Brand Point Challenge

A point challenge across the shops and experiences of the mall.

Visit participating stores or shop during the event to earn points, then trade them for coupons, limited goods, and more.

Discover new brands while you shop, and pick up some perks along the way.

What you can try in this demo

• Point challenge — Unlike a stamp tour, the same spot can be checked in more than once to earn points. Rewards are exchanged for points, so you can set tiered perks by point count.
• Categories — Group stores by level so shoppers can find the ones they care about.
• Custom map — Use the floor plans as the map so shoppers can see where every store is at a glance.
• Instant win — At 2 points, shoppers spin for an instant-win coupon and know the result on the spot, so earning points is fun in itself.
• Survey — Run a survey alongside the challenge and use what brought shoppers in and how they rate the visit for the next campaign.

Where it fits

• Repeat visits during the campaign — Because the same store can be checked in again, shoppers have a reason to come back several times during the event.
• Points tied to purchases — Put the QR code at the register and mention it to buyers, and participation connects directly to sales.
• Synergy between brand stores — Bundle stores from different brands into one challenge, and a shopper who came for one store is guided to the others.
• Tiered rewards by points — A coupon at a low tier and limited goods at a high tier give shoppers a reason to visit more stores.

How it runs

Shoppers join with a QR scan, no app install or sign-up, so even trend-sensitive customers do not drop off.

Each store only needs a printed QR code, so a campaign with a short lead time can launch right away.

Unlike paper coupons or stamp cards, there is nothing to print, hand out, or collect, and participation can be checked in real time.